motorola_promocija_moto_zrce_1
motorola_promocija_moto_zrce_2
motorola_promocija_moto_zrce_3
motorola_promocija_moto_zrce_4
motorola_promocija_moto_zrce_5
motorola_promocija_moto_zrce_6
motorola_promocija_moto_zrce_7
motorola_promocija_moto_zrce_8
motorola_promocija_moto_zrce_9
motorola_promocija_moto_zrce_10
motorola_promocija_moto_zrce_p
motorola_promocija_moto_zrce_p2

Motorola – Zrće 2007

The task was to make a complete rebrending of Papaya on Zrće and “change the whole space in Motorola.” As Motorola was the main sponsor of Papaya we decided to fill every available space and create a completely new feel of the area. We have combined dance through mobile communication. The characters on billboards dancing listening to music on their mobile phones. Tarpaulins are large-scale and cottage dressing on the beach in front of Papaya are used for additional advertising and so create a natural link between the beach and a nightclub.