2012 Annual Report was marked by the 60th anniversary of the Auto Hrvatska. For this reason, the report in many places contains a logo designed especially for the occasion. Also, due to the round anniversary report contains a retrospective of the company’s business.
The annual report is the most comprehensive report on the activities of some company in the past year. The purpose of the annual report is to provide the necessary information about the company’s activities and financial performance to shareholders and other interested people. As these reports would not be dull bunch of papers, each year we try to find some leitmotif that runs through the entire annual report. This year the theme was the wheel of a car. Instead of boring graphs to show particular data we created a nice column design inspired by a wheel in which the data is printed.
Tire tracks inspired us for the visuals of this year’s report. We were able to successfully incorporate tire tracks into the charts, wallpapers and cover.
Little play with words is the detail that makes this report very elegant. A nice detail is the way we presented the board members.
This year our design for Auto Hrvatska included road on which was inscribed autohrvatska.hr.